Segmentaion: Divide and Conquer

Brian: You’re all different!
The Crowd: Yes, we ARE all different!

Monty Python’s Life of Brian
Can you segment employees as we do with customers so that activities like talent development improve and correspond to each employee’s profile?
In this post, I show you in a very practical example how we’ve brought a classic marketing technique to the people analytics environment.
At the end of the post, don’t miss the takeaways of the What is in it for me section.
RFM analysis, short for Recency, Frequency and Monetary value, is one of the customer segmentation methods that is easiest to deploy and, at the same time, returns the best results. We are showing how to apply it to the “internal customers,” a.k.a the employees of an organization.
In this case, we’ve applied the analysis to real estate agents, in order to implement customized training and economic compensation plans according to each agent’s performance.
Read on at AnalyticsinHr:


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